Scarlett Johansson revealed she is launching her own beauty brand after taking ‘a step back from’ endorsing other brands over the past few years.

The Black Widow star, who previously served as an ambassador for L’Oréal Paris and Dolce & Gabbana’s fragrance line, opened up about her being fascinated by the transformative power of beauty since’ she was a child.

My mother instilled in me a passion for self-care from my early teenage years  the 36-year-old actress told WWD.

She continued Several years ago, I took a step back from my beauty deals to create something true to me. The result is a clean, accessible approach to beauty.

Her brand, which is set to come out early next year, will also be under the helm of former Juicy Couture executive, Kate Foster, who will serve as co-founder and CEO.